Emerge, the makers of the popular isotonic sport drink, have announced a partnership with Tough Mudder for 2023 and 2024 as the official Tough Mudder Isotonic Drinks Partner.
The partnership will be supported with an on-pack activation for the chance to win prizes such as Fitbits, high street gift cards, Tough Mudder event tickets and discount codes. The limited-edition Tough Mudder packs will help drive incremental sales in convenience and wholesale settings all year round, as it gives consumers an additional reason to choose Emerge alongside its value price point which will be key throughout 2023 and 2024.
The activation will be supported by a brand-new consumer communications campaign launching in London, alongside several social media competitions throughout the two years.
Tough Mudder is a leading global sports and lifestyle brand with over 25 unique on-course obstacle challenges and an estimated upwards of 100K participants in 2023 throughout the UK. Operating in 19 countries and with more than 5M participants worldwide.
Tough Mudder was a natural partnership for Emerge to link to its sport roots and active target audience. Tough Mudder is aimed to put your endurance and physical boundaries to the test in obstacles like the Mud Mile and Electroshock Therapy. Emerge will be the main sponsor of the Everest obstacle, an iconic, and all-time favourite on the course. Everest is all about teamwork while you’ll start the ascent alone there will be plenty of helping hands at the top to help get you to the summit.
Emerge will have access to the Tough Mudder community of engaged fitness enthusiasts who all digest the brand’s content across social and digital platforms with over 1M followers across social media and 1M weekly website visits. This will allow Emerge to reach a wider audience of like-minded individuals and gain continuous exposure as the value isotonic brand, which will further increase brand awareness and drive in-store sales. In addition to online, Emerge will have a centre spot at the Tough Mudder Event Village with opportunities to engage in product sampling, content opportunities, with influencers and all those who have completed the challenge.
Emerge will be waiting for you on the course, the question is, have you got what it takes?